Madcap Coffee's growth in Grand Rapids (2008-present)
Madcap Coffee opened its first cafe in Grand Rapids in 2008, during the early days of the third-wave coffee movement. The roaster grew from a single shop into a regional brand with multiple locations and national wholesale distribution.
Madcap became an anchor of Grand Rapids' coffee scene and helped establish the city as a Midwest coffee destination.
The company's success demonstrated that independent coffee shops in Grand Rapids could grow beyond a single location.
Quickwater Coffee enters a market where independent coffee shops have a proven track record of success in Grand Rapids.
