Blue Origin Makes Accessibility a Normal Sales Feature, Not a One-Off
The “first” becomes a pattern: Blue Origin turns NS-37 into a repeatable playbook—customer screening, transfer protocols, recovery procedures, and ground infrastructure—then markets it as proof of maturity as it ramps flight rate in 2026. The trigger is simple: more customers with disabilities fly without bespoke, mission-by-mission improvisation. The result is a quiet standard shift where accessibility is treated like seat count or window size: part of the product.
