Topgolf (2000)
Topgolf opened its first location in Watford, England, pairing golf driving bays with a full restaurant and bar. It expanded to the United States in 2005 and built a chain now worth billions.
The first location proved players would pay for practice space tied to food and drink.
Sports-entertainment venues monetize alcohol and repeat visits, a model now standard across the industry.
My Tennis Wall is adapting the same playbook to tennis: simulators instead of driving bays, with a bar to extend dwell time and per-visit spend.
