Blue Bottle Coffee's expansion (2015-2016)
Oakland-founded Blue Bottle, a flagship of third-wave coffee, opened in Tokyo in 2015 and New York in 2016, betting its minimalist cafes would work outside the Bay Area. It drew heavy investment and grew fast.
By 2017 Nestlé bought a majority stake, validating that premium Bay Area coffee could travel.
Showed a regionally loved craft brand could go national — and how much capital that takes.
Pour Decisions is running a smaller version of the same test: a Bay Area craft concept crossing state lines, betting brand loyalty and quality carry over.
