Pear Therapeutics collapse (2023)
Pear built reSET, the first FDA-cleared prescription app, for substance use disorder. It won clearance in 2017 and priced its apps above $1,000. Insurers largely refused to pay, and the company filed for bankruptcy in April 2023.
Pear's assets, including reSET and reSET-O, were sold to digital treatment provider PursueCare.
The failure became the cautionary tale of the field: regulatory clearance did not guarantee anyone would pay.
It shows the gap this MS trial does not close. Proving an app works and getting it funded are separate battles.
