Classical attendance decline (2002-2017)
National Endowment for the Arts surveys put U.S. adult classical concert attendance at roughly 11.6% in 2002, falling to about 8.6% by 2017, the survey's final year.
Orchestras added educational outreach, shorter programs, and pop-culture programming to hold revenue.
The structural decline made franchise film scores a standard survival tool across the sector.
This is the financial pressure behind the Grand Rapids Symphony's Star Trek booking.
