Beyond Meat IPO (2019)
Plant-based meat maker Beyond Meat went public in New York at $25 a share and closed its first day up 163%, the best U.S. IPO debut in years. It was the first pure-play name in a buzzy new category.
The stock kept climbing for months as investors chased the meat-alternative story.
As competition rose and growth slowed, shares fell far below the IPO price, wiping out early enthusiasm.
Beyond Meat shows the risk in being the first listed name in an unproven category: the debut pop reflects the story, not yet the numbers behind it.
