Fidji Simo

DoorDash to acquire Instacart for $17 billion

Leading Instacart through the acquisition

DoorDash agreed to buy Instacart for about $17 billion, combining America's two largest on-demand delivery apps. The deal, announced October 29, pays $65 a share and is expected to close in late 2027 or the first half of 2028. Instacart brings roughly 100,000 stores and its grocery ordering technology; DoorDash brings its delivery network and restaurant base.

Updated Nov 1

OpenAI ends Sora consumer app in pivot to enterprise

Money Moves

On medical leave from early April 2026 with a neuroimmune condition

OpenAI previewed Sora in February 2024, then shut the consumer app on April 26, 2026 and the developer API on September 24. The math never worked: about $1 million a day in compute against $2.1 million in lifetime revenue, with monthly users below 500,000 at the end.

Updated Oct 24

OpenAI ships its first hardware, a keypad for coders

New Capabilities

As of July 2026: Overseeing OpenAI's consumer and product lines

OpenAI has never sold a physical product. On July 15, it started, with a $230 desk gadget for programmers.

Updated Jul 15

OpenAI launches self-serve ChatGPT advertising platform

Money Moves

As of May 2026: Leading the consumer-product and ads build-out

OpenAI ran ChatGPT as a paid and API-only product for three years. On May 21, the company opened a self-serve ad platform that lets any business buy placements inside the chatbot, with no minimum spend.

Updated May 21