Fidji Simo

Notable Quotes

End the side quests. — paraphrased internal directive reported by multiple outlets

from OpenAI ends Sora consumer app in pivot to enterprise · Updated May 31

Stories

OpenAI ships its first hardware, a keypad for coders

New Capabilities

Overseeing OpenAI's consumer and product lines

OpenAI has never sold a physical product. On July 15, it started, with a $230 desk gadget for programmers.

Updated 42 minutes ago

OpenAI ends Sora consumer app in pivot to enterprise

Money Moves

On medical leave from early April 2026 with a neuroimmune condition

OpenAI previewed Sora as a glimpse of cinema's AI future in February 2024. Twenty-six months later, on April 26, 2026, the company switched off the Sora consumer app for good.

Updated May 31

OpenAI launches self-serve ChatGPT advertising platform

Money Moves

Leading the consumer-product and ads build-out

OpenAI ran ChatGPT as a paid and API-only product for three years. On May 21, the company opened a self-serve ad platform that lets any business buy placements inside the chatbot, with no minimum spend.

Updated May 21