GLP-1 agonists: Ozempic to Wegovy (2017-2024)
Novo Nordisk's semaglutide won diabetes approval as Ozempic in 2017, then obesity approval as Wegovy in 2021. The class has since shown benefits in heart and kidney disease, and Novo briefly became Europe's most valuable company as demand outstripped supply.
Semaglutide sales exceeded $14 billion in 2023, and the class became the fastest-growing drug category in history.
A mechanism that started in one metabolic niche became a platform treating millions across multiple conditions — the template for how a single target becomes a therapeutic franchise.
Orexin agonism is following the same playbook: narcolepsy first, then ADHD and fatigue. The open question is how far the mechanism actually stretches.
