Live events industry rebound (2021-2023)
After the 2020 pandemic shut down touring entirely, arena bookings returned unevenly. By 2023, live music revenue in North America exceeded pre-pandemic levels, driven by pent-up demand and higher ticket prices.
Arenas filled calendars quickly, with many tours selling out a year or more in advance.
Forward booking windows stretched to 12-24 months, so a 2026 calendar announced in late 2025 reflects decisions made long before tickets went on sale.
Van Andel's October 2026 slate, booked well ahead, is a normal artifact of that stretched booking window. It shows the arena is holding steady in a market that recovered fully from the pandemic dip, not expanding or contracting.
