Meta's Year of Efficiency (2022-2023)
After Meta's stock collapsed in 2022, Mark Zuckerberg declared 2023 a 'year of efficiency.' The company laid off thousands of people in waves in 2022 and 2023.
Meta's stock rebounded sharply as costs fell and revenue recovered, and the efficiency framing became a template for the industry.
Meta established repeated, incremental layoffs at a profitable major tech firm as a normal tool of cost control, often tied to AI investment.
Salesforce's pattern closely resembles Meta's: a profitable company cutting in waves, with AI-driven efficiency as the stated rationale, though at a smaller scale relative to its workforce.
