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Holiday Stationstores license appears in Saint Paul as Circle K rebrand continues

Holiday Stationstores license appears in Saint Paul as Circle K rebrand continues

Money Moves Saint Paul, MN local

Food-handler permit at 1400 Arcade St carries the Holiday name, even as parent Couche-Tard converts stores to Circle K.

September 2nd, 2026: Saint Paul license appears under Holiday name

Overview

Updated Sep 4

A food-handler license for a Holiday Stationstores at 1400 Arcade St in Saint Paul appeared on Minnesota's state list on September 2, 2026. It clears the location to sell food to the public without saying which brand will go on the sign.

The name matters because the rebranding is still moving across Minnesota. Parent company Alimentation Couche-Tard, based in Quebec, began converting Holiday stores to Circle K in 2022, and St. Cloud area stores were switching over in August and September 2026. Yet a franchisee still planned a new Holiday-branded store in Fargo in 2024, so the old name persists in corporate records and in new construction.

Why it matters

The Holiday name is fading from Minnesota store by store; the sign at 1400 Arcade St will show how fast.

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Key Indicators

1
Food-handler license at 1400 Arcade St
Appeared on Minnesota's state list as of September 2, 2026.
~500
Holiday locations at 2017 acquisition
The chain spanned 10 states before Couche-Tard bought it.
$1B
Holiday annual revenue, fiscal 2017
Ranked 133rd on Forbes' list of largest private U.S. companies.

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People Involved

Organizations Involved

Timeline

1928 September 2026

10 events Latest: September 2nd, 2026 · 1 week ago
Tap a bar to jump to that date
  1. Saint Paul license appears under Holiday name

    Latest Licensing

    Food-handler license for Holiday Stationstores at 1400 Arcade St, Saint Paul, appears on state list.

  2. St. Cloud area Holiday stores begin Circle K conversion

    Rebranding

    Royalton and St. Joseph locations start converting in August; St. Cloud, Sartell, Sauk Rapids, Albany and Waite Park stores are slated for mid-September. Some area locations, including Clearwater and one Sartell store, had already converted.

  3. North Shore conversions spread

    Rebranding

    Beaver Bay and Two Harbors Holiday stores convert to Circle K branding.

  4. Grand Marais store rebrands

    Rebranding

    Mike's Holiday in Grand Marais becomes a Circle K after its five-year contract expires.

  5. New Holiday store planned in Fargo despite conversion

    Rebranding

    A franchisee files plans for a new Holiday Stationstore in south Fargo even as Couche-Tard converts existing stores to Circle K. The brand still appears in new development.

  6. Circle K conversion begins

    Rebranding

    Couche-Tard starts phasing out the Holiday brand, beginning in Sioux Falls, South Dakota.

  7. Couche-Tard acquires Holiday

    Acquisition

    Alimentation Couche-Tard buys Holiday and its roughly 500 stores for an undisclosed amount.

  8. Holiday buys SuperAmerica stores

    Acquisition

    Holiday acquires SuperAmerica's Rochester, Minnesota, locations and converts them.

  9. Holiday brand adds fueling stations

    Founding

    The brothers add gasoline pumps under the Holiday name.

  10. Erickson brothers open general store

    Founding

    Arthur and Alfred Erickson open a general store in Centuria, Wisconsin, with borrowed money.

Scenarios

1

1400 Arcade St operates as Circle K

Likely Resolves by Mar 1, 2027

Discussed by: Couche-Tard's stated strategy of unifying stores under the Circle K brand

The license is held by the legal entity Holiday Stationstores LLC, but the company has been converting stores to Circle K since 2022. If that process is complete, the Saint Paul location would operate with Circle K signage, and the Holiday name would survive only in corporate records.

2

1400 Arcade St operates as Holiday Stationstores

Possible Resolves by Mar 1, 2027

Discussed by: The license record itself, which names Holiday Stationstores as the operating brand

The permit lists Holiday Stationstores LLC doing business as Holiday Stationstores #031. If the company is still operating locations under the Holiday name in Saint Paul, it would show the brand transition is less uniform than announced.

3

No store operates at 1400 Arcade St

Unlikely Resolves by Sep 2, 2027

Discussed by: A routine possibility for any retail license

The license clears the business to operate; it does not guarantee the store opens. Delays, financing problems, or a change of plans could leave 1400 Arcade St without a new convenience store.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

August 1998

BP and Amoco (1998)

BP merged with Amoco in 1998, creating one of the world's largest oil companies. BP spent years converting Amoco's gas stations to its own branding, but Amoco-branded stations lingered in the Chicago area for more than a decade.

Then

Amoco stations gradually disappeared from most markets within a few years.

Now

The Amoco name faded from the roadside but survived in corporate history and some regional pockets.

Why this matters now

Shows how a regional brand can persist for years after an acquisition, and how the pace of rebranding varies by market.

May 2013

Holiday acquires SuperAmerica (2013)

Holiday Stationstores bought SuperAmerica's stores in Rochester, Minnesota, and converted them to the Holiday brand. SuperAmerica, once a familiar Upper Midwest name, disappeared from the region.

Then

The Rochester stores reopened under Holiday branding.

Now

SuperAmerica's regional presence ended, absorbed by a larger chain.

Why this matters now

The same absorption-and-rebrand cycle is now happening to Holiday itself under Couche-Tard.

Sources

(7)