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Planet Fitness franchisee licensed for new Saint Paul West 7th gym

Planet Fitness franchisee licensed for new Saint Paul West 7th gym

Money Moves Saint Paul, MN local

Planet Fitness Sibley is now listed as open on West 7th Street as Baseline Fitness pushes past 120 clubs toward 150-plus.

September 4th, 2026: Planet Fitness Sibley listed as open

Overview

Updated Sep 4

A Planet Fitness franchisee has cleared a required licensing step for a new Saint Paul gym on West 7th Street. Baseline Fitness Minnesota LLC, doing business as Planet Fitness Sibley, now has a Minnesota retail food handler license on record for 2417 7th St W.

The license covers food and drink sales, which Planet Fitness clubs typically offer. It also reflects Baseline Fitness's wider growth campaign: the operator is working to expand from roughly 100 locations toward 150 or more, a push backed by private equity firm Mayfair Capital Partners since the firm bought Baseline in February 2024.

The license establishes that the business is cleared to operate. It does not confirm the gym has opened its doors.

Why it matters

A budget gym on West 7th gives Saint Paul's West End a new low-cost fitness option as Baseline Fitness expands across the Twin Cities.

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Key Indicators

120+
Baseline Fitness club count
Locations the franchisee operates, including 37 in Minnesota, up from about 100 in February 2024.
150+
Growth target
Locations Baseline aims to reach within a few years of the 2024 buyout, per Mayfair's managing director.
1
Saint Paul club listed open
Planet Fitness Sibley at 2401 W 7th St shows hours and a phone number on Planet Fitness's website.

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People Involved

SM
Scott Majkrzak
Chief executive officer, Baseline Fitness
Leading the franchisee's expansion under new private equity ownership
 Ben Ault
Ben Ault
Managing director, Mayfair Capital Partners
Led the 2024 acquisition of Baseline Fitness

Organizations Involved

Baseline Fitness LLC
Baseline Fitness LLC
Fitness franchisee
Operating more than 120 Planet Fitness clubs, including 37 in Minnesota

Fargo, North Dakota-based franchisee running more than 100 Planet Fitness clubs across the upper Midwest, including a new Saint Paul location.
Mayfair Capital Partners
Mayfair Capital Partners
Private equity firm
Owner of Baseline Fitness since February 2024

Private equity arm of Oxford Financial Group that invests $75 million to $150 million per deal in growth companies.
Minnesota Department of Agriculture
Minnesota Department of Agriculture
State Regulatory Agency
Issuer of the retail food handler license for the Saint Paul club

State agency that licenses retail food handlers, the clearance Baseline Fitness's Saint Paul club secured for its food and drink sales.

Timeline

2009 September 2026

6 events Latest: September 4th, 2026 · 1 week ago
Tap a bar to jump to that date

  1. Planet Fitness Sibley listed as open

    Latest Opening

    Planet Fitness's website lists the St. Paul (Sibley) club at 2401 W 7th St with regular hours and a phone number.

  2. Baseline Fitness to open Woodbury location

    Expansion

    Baseline Fitness plans to open a Planet Fitness at 1505 Queens Drive, Suite 117 in Woodbury, Minnesota, with a target of September 2026.

  3. Planet Fitness opens in Northeast Minneapolis

    Opening

    Baseline's Planet Fitness at 9th Street Center in Northeast Minneapolis held its ribbon-cutting and is welcoming new members.

  4. Saint Paul Sibley club licensed

    Licensing

    Food handler retail license on record for Planet Fitness Sibley at 2417 7th St W.

  5. Private equity firm buys Baseline Fitness

    Ownership Change

    Mayfair Capital Partners buys Baseline Fitness from Freeman Spogli, targeting growth to 150-plus clubs.

  6. Baseline Fitness founded

    Founding

    Baseline Fitness is founded in Fargo, North Dakota.

Scenarios

1

Planet Fitness Sibley opens on West 7th

Likely Resolves by Q2 2027

Discussed by: Local Star Tribune and Pioneer Press coverage; Planet Fitness franchise analysts

With its retail food handler license on record, Baseline Fitness holds a required clearance for the Saint Paul club. Planet Fitness locations typically open soon after regulatory steps are complete. An opening becomes verifiable when the club appears as an open location on Planet Fitness's site, lists hours, and starts taking members.

2

West 7th club faces delayed opening

Possible Resolves by End of 2027

Discussed by: Commercial permitting and franchise development analysts

A food handler license is one clearance among several. Build-out, equipment installation, staffing, and occupancy permits can each delay a gym launch. If construction drags, the club could sit licensed but unopened into late 2027.

3

Baseline Fitness adds more Twin Cities clubs

Possible Resolves by Q2 2027

Discussed by: SGB Media growth reporting; Mayfair Capital Partners statements

Mayfair has said Baseline aims to grow from 100 to 150-plus locations. The Saint Paul Sibley club may be one of several new Minnesota gyms. Watch for additional addresses appearing in state license registers as Baseline expands its Twin Cities footprint.

4

Baseline Fitness reaches 150 clubs by 2027

Likely Resolves by End of 2027

Discussed by: Mayfair Capital Partners statements; Hillcrest Development press release

Mayfair's managing director said in February 2024 that Baseline should grow from 100 to more than 150 locations within a few years. Baseline now runs more than 120 clubs. It added locations in Saint Paul and Northeast Minneapolis this year, with Woodbury targeted for September.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

2018-2024

Private-equity buyouts of Baseline Fitness (2018-2024)

Freeman Spogli bought Baseline Fitness, a growing Planet Fitness franchisee, then sold it to Mayfair Capital Partners in February 2024. Each owner backed expansion of the Fargo-based operator's club network.

Then

Baseline grew from a regional operator into a 100-club franchisee across the upper Midwest.

Now

Private equity ownership put Baseline on a growth mandate, funding entry into new markets like Minnesota.

Why this matters now

The Saint Paul license is a direct result of this ownership cycle: Mayfair bought Baseline specifically to grow it past 150 locations.

June 2020

24 Hour Fitness bankruptcy (2020)

24 Hour Fitness, a debt-heavy national gym chain, filed for Chapter 11 bankruptcy during the pandemic and closed hundreds of locations. The chain had expanded rapidly through leverage in prior years.

Then

24 Hour Fitness emerged from bankruptcy smaller, with many clubs shuttered permanently.

Now

The fitness industry separated winners from losers; low-price, high-volume operators kept expanding while leveraged mid-tier chains shrank.

Why this matters now

It shows the fitness industry's churn. Private-equity-backed gym operators can either expand or collapse depending on their model, which is why Baseline's low-price Planet Fitness growth path stands out.

Sources

(8)
+2
Minnesota Department of Agriculture SGB Media Online Apple Maps Planet Fitness GymsTracker Hillcrest Development Planet Fitness Investor Relations GymsTracker