Chipotle's First Store (1993)
Steve Ells opened a single burrito shop in Denver with $85,000 in family money. The store focused on a simple menu and fresh ingredients, and it quickly drew lines.
The store became profitable and attracted investors, allowing Ells to open more locations.
Chipotle grew to thousands of stores and defined a new category of fast-casual dining.
Shows how a single storefront can become the seed of a national chain, which parallels Insomnia's dorm-room start and its current expansion into new cities.
