eXp Realty's cloud brokerage surge (2018 onward)
eXp Realty grew from a niche firm to tens of thousands of agents by ditching offices and offering software, revenue sharing and stock. It showed that agents would follow technology and incentives instead of a storefront.
Legacy franchises lost recruits and struggled to match the model.
The cloud brokerage became a template that Real Brokerage later copied and scaled.
Real is the same kind of disruptor, now buying the exact franchise model eXp undercut.
