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Procede Software acquires RIMSS, merging truck and farm equipment dealer systems

Procede Software acquires RIMSS, merging truck and farm equipment dealer systems

Money Moves

Rubicon-backed Procede adds a San Antonio software maker founded in 1983, extending Excede's reach into agriculture and construction dealerships

October 22nd, 2026: Procede acquires RIMSS

Overview

Updated Oct 24

Procede Software acquired RIMSS on October 22, adding agriculture and construction dealers to an Excede business built mainly on commercial truck sales. Terms were not disclosed.

Rubicon Technology Partners, which took a majority stake in Procede in January, backed the purchase. Procede reports more than 1,200 dealer rooftops and 25,000 daily users; RIMSS serves over 200 dealer groups across 400 rooftops. Both platforms keep running, and the RIMSS team in San Antonio stays in place.

Why it matters

Truck and farm equipment dealers now buy their management software from a smaller pool of vendors as a private-equity-backed company absorbs another market leader.

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Key Indicators

1,200+
Procede dealer rooftops
Dealer locations running Excede, per Procede's October 2026 announcement.
200+
RIMSS dealer groups
Dealer groups RIMSS serves across North America, spanning 400 rooftops.
99%
Customer retention
Both companies report keeping roughly 99% of their customers over time.
25,000
Daily Excede users
Daily users of Procede's Excede platform.

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People Involved

Larry Kettler
Larry Kettler
Chief Executive and Chairman, Procede Software
Leading the combined company following the RIMSS acquisition
TJ
Tommy Jarrett
Chief Executive, RIMSS
Continuing to lead RIMSS under Procede ownership

Organizations Involved

Procede Software
Procede Software
Dealer management system provider
Acquirer; now parent company of RIMSS

San Diego-based provider of Excede, an enterprise dealer management system for commercial truck and adjacent markets.
RIMSS
RIMSS
Dealer management system provider
Acquired; operating independently under Procede

San Antonio-based dealer management system provider founded in 1983, selling to agriculture, construction and transportation dealers.
Rubicon Technology Partners
Rubicon Technology Partners
Private equity firm
Strategic investor in Procede; backed the RIMSS acquisition

Middle-market private equity firm focused on enterprise software companies.

Timeline

1983 October 2026

5 events Latest: October 22nd, 2026 · 3 weeks ago
Tap a bar to jump to that date

  1. Procede acquires RIMSS

    Latest Acquisition

    Procede announces acquisition of RIMSS. Terms not disclosed; both platforms continue operating.

  2. Procede launches Payments

    Product launch

    Procede rolls out Payments, an embedded payment tool built into Excede and powered by Stripe, which the company calls the first step in its financial-workflow plans.

  3. Rubicon invests in Procede

    Investment

    Rubicon Technology Partners makes a strategic majority investment in Procede Software.

  4. Procede Software founded

    Founding

    Procede launches, building the Excede dealer management platform for heavy-duty commercial vehicles.

  5. RIMSS founded in San Antonio

    Founding

    Tom Jarrett Sr. starts RIMSS, dealer software for agriculture, truck, and construction dealers.

Scenarios

1

Procede cross-sells truck and farm systems to both customer bases

Likely Resolves by Q2 2027

Discussed by: Procede leadership; company statement noting dealer groups that run trucks on Excede and have expanded into agriculture and construction

Procede's announcement highlights dealers who operate in multiple equipment markets as a key opportunity. The company could launch cross-selling initiatives and integrated offerings, growing RIMSS's agriculture and construction footprint while pulling those dealers onto Excede for their truck operations.

2

RIMSS platform sunset, customers migrate to Excede

Possible Resolves by End of 2027

Discussed by: Industry analysts watching DMS consolidation patterns

Both platforms will keep operating for now, but the pattern in dealer software consolidation is eventual platform rationalization. Procede may consolidate RIMSS customers onto Excede over time, offering migration paths to reduce the cost of maintaining two full product stacks.

3

Procede makes further acquisitions under Rubicon backing

Possible Resolves by Q2 2027

Discussed by: Dealer technology observers; pattern of private equity portfolio roll-ups

Kettler says Procede has 'moved faster than ever' since Rubicon's investment. The company could continue acquiring smaller DMS providers or adjacent software businesses to expand its footprint, following the playbook of private-equity-backed software consolidation seen in the auto dealer market.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

September 2014 - March 2015

Cox Automotive acquires Dealertrack (2014-2015)

Cox Automotive agreed to buy Dealertrack, a dealer management and software platform, for roughly $4 billion, folding it into a portfolio that included Kelley Blue Book and Autotrader.

Then

The deal consolidated automotive dealer software and data under one owner.

Now

It accelerated a wave of consolidation in dealer technology that continues today.

Why this matters now

Shows how dealer management software consolidates through large acquisitions rather than organic growth, the same dynamic behind Procede's purchase of RIMSS.

April - July 2022

Brookfield takes CDK Global private (2022)

Private equity firm Brookfield Business Partners acquired CDK Global, the largest automotive DMS provider, for about $6.9 billion, taking it private.

Then

CDK continued serving thousands of dealerships under private ownership.

Now

The deal showed private equity's appetite for dominating dealer software markets.

Why this matters now

Rubicon's backing of Procede mirrors Brookfield's CDK play: private equity buying a dealer software leader to consolidate the market.

Sources

(10)
+4
Procede Software StreetInsider PR Newswire via Your Daily Globe RIMSS PR Newswire Trucks, Parts, Service MGN.com RIMSS PR Newswire Procede Software