Go Red for Women campaign (2004)
The American Heart Association launched Go Red for Women to raise awareness that heart disease is the leading killer of women. The campaign highlighted that women were under-diagnosed and under-treated compared to men.
Increased awareness of women's heart disease risk and atypical symptoms.
Raised awareness but didn't change diagnostic criteria, which remained calibrated to men.
Two decades of awareness campaigns highlighted the problem of under-diagnosis in women, but the new definition is the first structural fix to the diagnostic criteria themselves.
