Gibson Acquires and Abandons Cakewalk (2013-2017)
Gibson acquired Cakewalk, maker of SONAR DAW software, in 2013 as part of an aggressive tech diversification strategy. The guitar maker accumulated debt acquiring audio companies including Onkyo, TEAC, KRK, and Stanton. By 2017, Gibson shut down Cakewalk entirely, leaving a loyal user base stranded.
Cakewalk users scrambled to alternative DAWs. Gibson's debt load contributed to May 2018 bankruptcy filing.
The episode became shorthand for what happens when instrument companies acquire software without sustainable plans. BandLab later revived Cakewalk as a free product.
Fender's PreSonus acquisition drew immediate comparisons to Gibson's failed strategy. Five years of continued Studio One development under Fender ownership suggests a different outcome, but the 2026 rebrand tests whether the integrated ecosystem approach will succeed where simple ownership failed.
