Culligan builds its dealer network (1936-1960)
Culligan, founded in 1936, sold automatic water softeners through independently owned local dealerships. Total Water became one of those dealers in 1943.
Culligan grew a network of dealers across North America.
The local-dealer model remains common in water treatment sales and service.
This Madison license is another step in that same dealer network, not a company-owned chain store.
