Instituto Terra Model Scales Across Atlantic Forest Hotspots
Instituto Terra's success provides a replicable blueprint for the 270+ organizations in the Atlantic Forest Restoration Pact. If funding barriers ease—the biggest constraint cited by 95% of restoration teams—Brazil could hit its 22-million-hectare restoration target by 2030. This would create up to 2.5 million jobs (restoration generates 30 jobs per $1M invested, five times more than oil and gas) and restore critical water supplies for São Paulo and other cities dependent on Atlantic Forest watersheds. The key unlock: convincing landowners that restored forests deliver economic returns through ecotourism, carbon credits, and watershed payments.
