Streetmap.eu v Google (2016)
UK mapping firm Streetmap sued Google, claiming it favored Google Maps in search and drove Streetmap out of the market. The High Court in London ruled for Google, finding the placement did not have an appreciable anti-competitive effect.
Streetmap lost and Google avoided damages.
The case showed that private self-preferencing suits can fail when a plaintiff cannot prove concrete harm.
It is a reminder that proving damages is hard. PriceRunner's win, backed by a confirmed EU ruling, is the counter-example private plaintiffs lacked in 2016.
