Sebastian Siemiatkowski

Rule Changes

As of July 2026: Leads the company that owns PriceRunner and stands to book the award

Google spent more than a decade steering shoppers toward its own price-comparison results. On July 1, a Stockholm court put a price on that: about 14.3 billion Swedish kronor, roughly $1.5 billion, owed to a rival it pushed down the page.

Updated Jul 1