El Paso's taqueria expansion (2010s-2020s)
El Paso's East Side, including the Zaragoza Road corridor, saw steady growth in Mexican restaurants and taquerias as the city's population expanded. New residential developments brought more dining demand to the area.
More dining options opened along Zaragoza Road, serving the growing East El Paso population.
The corridor became a competitive restaurant market, with several taquerias and Mexican food spots within a few miles.
Taqueria La Realeza is entering a competitive but growing market, where a beer and wine license can help differentiate it from dry taquerias.
