Texas de Brazil's Dallas-area start (1998)
Brazilian-born brothers opened the first Texas de Brazil churrascaria in Addison, Texas, in 1998, betting the rodízio format — gaucho servers carving cuts at the table — would catch on with Dallas diners.
The Addison room succeeded and the brand grew into a chain across the U.S. and abroad.
It helped establish the rodízio steakhouse as a fixture of Dallas dining, clearing a path for later entrants.
Shows the format Gaucho Express uses has a proven Dallas-area market — and that competition in the niche is now dense.
