Nusr-Et Steakhouse New York (2019)
Turkish butcher Nusret Gökçe opened Nusr-Et Steakhouse in Manhattan. He covered a tomahawk steak in gold leaf and charged hundreds of dollars. Celebrities and influencers lined up, making the restaurant a worldwide meme.
The steakhouse drew huge crowds and social media attention.
Gold-wrapped steak became a staple of luxury restaurant marketing.
Juliet's signature dish, the 24-ounce gold-wrapped tomahawk, uses the same spectacle.
