Shake Shack's airport expansion (2015)
Shake Shack opened its first airport location at John F. Kennedy International Airport in New York. The upscale burger chain had grown from a park kiosk in Manhattan to a national brand.
The JFK location was a hit, proving fast-casual brands could thrive in airports.
Shake Shack now operates in dozens of airports worldwide, setting a template for premium fast-food in travel hubs.
Dave's Hot Chicken is following the same playbook, using airports to reach travelers and boost brand visibility. Its success depends on replicating Shake Shack's model of airport partnerships and product adaptation.
