Kogi BBQ (2008)
Mark Manguera and Caroline Shin-Manguera launched Kogi, a Los Angeles taco truck fusing Korean barbecue with Mexican tortillas. Within months, Kogi's Twitter-fueled following turned Korean-Mexican food into a national phenomenon.
Kogi grew from one truck into a small fleet and restaurants.
Korean flavors moved from ethnic niches onto mainstream American menus.
Namu is another step in the same arc, bringing Korean-American identity into spirits, a category that has lagged behind Korean food's mainstreaming.
