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United Heritage Hall announces inaugural lineup for Austin's new 4,000-capacity venue

United Heritage Hall announces inaugural lineup for Austin's new 4,000-capacity venue

Built World Austin, TX local

AEG Presents' 4,000-capacity room opens in March 2027 with 12 shows. Its renamed 1,500-capacity Moonline, a mile away, has 11 shows announced so far.

October 28th, 2026: KXAN reports Emo's renaming and first lineup

Overview

Updated Oct 31

AEG Presents' new 4,000-capacity room in southeast Austin has a name and a first slate of shows. United Heritage Hall opens in March 2027 with 12 bookings, from Hum and ZZ Top to deadmau5, Chaka Khan and comedian Taylor Tomlinson.

AEG is also turning the former Emo's on East Riverside Drive into Moonline, a 1,500-capacity room about a mile away. Moonline announced 11 shows on Oct. 26. Tickets were scheduled to go on sale Oct. 30, and no sales results have been reported. Both rooms are slated to open in early 2027.

Why it matters

AEG is adding two Austin rooms that fill the gap between clubs and arenas, taking on Ticketmaster in the country's self-styled live music capital.

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Key Indicators

4,000
Venue capacity
United Heritage Hall holds 4,000, in the gap between Austin's ~2,000-capacity rooms and its 10,000-plus arenas.
65,000 sq ft
Venue size
Square footage of the new venue, per AEG Presents.
12
Inaugural shows announced
Total shows named in the first lineup announcement, spanning rock, electronic music, comedy and Latin music.
109
River Park development size
Acres in the mixed-use southeast Austin development that includes the venue.
1,500
Moonline capacity
Capacity of AEG's second Austin room, the renamed former Emo's on East Riverside Drive, about a mile from United Heritage Hall.

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People Involved

ZZ Top
ZZ Top
Scheduled headliner, March 18, 2027
Booked to play United Heritage Hall's opening run
D
deadmau5
Scheduled electronic headliner, March 13, 2027
Booked to play United Heritage Hall

Organizations Involved

PR
AEG Presents
Live entertainment company
Owns and operates United Heritage Hall and is renovating the former Emo's into Moonline, both opening in early 2027

Global live entertainment company and the closest full-scale rival to Live Nation and Ticketmaster.
United Heritage Hall
United Heritage Hall
Music venue
Under development; opening March 2027

4,000-capacity, 65,000-square-foot venue in southeast Austin's River Park development, operated by AEG Presents.
Live Nation Entertainment, Inc.
Live Nation Entertainment, Inc.
Concert promoter and ticketing company
Dominant player in the Austin market; AEG's main rival

World's largest live entertainment company; its Ticketmaster unit dominates U.S. ticketing.

Timeline

October 2026 October 2027

7 events Latest: October 28th, 2026 · 2 weeks ago
Tap a bar to jump to that date

  1. Roger Waters LEGACY booked for fall

    Upcoming Programming

    A Pink Floyd tribute production is scheduled for October 3, with comedian Jimmy Carr on October 6.

  2. Chaka Khan closes April run

    Upcoming Programming

    The 11-time Grammy winner is scheduled to perform, followed by Sullivan King on April 24.

  3. Opening-week slate follows

    Upcoming Programming

    Taylor Tomlinson, deadmau5, ZZ Top, and La Mafia are scheduled across the opening week.

  4. First public show scheduled

    Upcoming Opening

    Rock band Hum is booked to play the venue's first public show, with more shows following through April.

  5. KXAN reports Emo's renaming and first lineup

    Latest Announcement

    KXAN Austin reported that AEG Presents will take over the 2015 East Riverside venue at the end of the year and announced its new name and first lineup. The report is KXAN's own and has not been checked against an independent record.

  6. Moonline announces first 11 shows

    Announcement

    AEG Presents named the first 11 concerts for Moonline, including Bad Suns, Chelsea Cutler, Saves the Day, Paul Wall and Postmodern Jukebox. Tickets go on sale Oct. 30, except Beach Bunny's March 6 show, which goes on sale Nov. 13.

  7. AEG unveils United Heritage Hall and inaugural lineup

    Announcement

    AEG Presents names its 4,000-capacity River Park venue and announces 12 opening shows beginning March 2027.

Scenarios

1

United Heritage Hall opens on schedule in March 2027

Likely Resolves by Apr 1, 2027

Discussed by: AEG Presents (official opening announcement); Austin Monthly (framing the venue as filling Austin's mid-tier gap)

Construction and inspections proceed as planned. Hum plays the first public show on March 7, 2027, and the announced opening run through late April happens as booked. The venue begins filling the mid-tier gap immediately.

2

Opening slips past spring 2027

Possible Resolves by Q2 2027

Discussed by: Not publicly flagged; a standard risk for new venue construction and permitting in Austin

Construction, inspections, or permitting delays push the first show beyond the announced March 2027 dates. AEG announces a revised opening and the initial lineup shifts accordingly.

3

AEG deepens its Austin footprint, pressuring Live Nation

Uncertain Resolves by End of 2027

Discussed by: Austin Monthly (suggesting AEG's expansion could raise competition and affect ticket prices)

A successful opening leads AEG to expand in the market, whether another venue, an acquisition, or a larger booking operation. That would intensify competition with Live Nation's Ticketmaster over mid-tier acts and pricing, a dynamic Austin Monthly flagged as a potential outcome of the venue's arrival.

4

Both AEG Austin rooms open in early 2027 as planned

Possible Resolves by Q2 2027

Discussed by: AEG Presents (announcements for United Heritage Hall and Moonline)

United Heritage Hall hosts Hum on March 7, 2027, and the rest of its 12 announced shows, while the renovated Moonline opens its doors nearby in early 2027. Neither slips on construction or permitting, and AEG runs two Austin rooms at once.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

January–July 2010

Live Nation-Ticketmaster merger consent decree (2010)

The U.S. Justice Department sued in January 2010 to block the merger of concert promoter Live Nation and ticketer Ticketmaster. The settlement that July let the deal close but forced Ticketmaster to license its ticketing platform to rival AEG and sell some assets.

Then

The merger closed, and AEG gained access to Ticketmaster's platform as a condition of approval.

Now

AEG remained the main counterweight to Live Nation, preserving a competitive structure in concert promotion that still shapes the market.

Why this matters now

United Heritage Hall is AEG pushing into Live Nation-dominated Austin, the competition this consent decree was designed to keep alive.

April 2022

Moody Center opens in Austin (2022)

Austin's roughly 15,000-seat Moody Center opened in April 2022 as home of University of Texas basketball and a major concert arena, quickly becoming one of the busiest venues of its size in the world.

Then

The city gained a top-tier arena anchor for large tours.

Now

It proved Austin's appetite for large-format events, widening the gap for a 4,000-capacity mid-tier room beneath the arena scale.

Why this matters now

United Heritage Hall is built to serve the acts too big for clubs but too small for Moody Center, the market tier that arena opened up.

Sources

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+4
KXAN Austin Yahoo Entertainment (KXAN syndication) Austin Monthly United Heritage Hall AEG Worldwide TicketNews AOL (CultureMap Austin) TheTicketingBusiness News TicketNews KXAN Austin