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Apple rebuilds Siri on Google's Gemini after two-year delay

Apple rebuilds Siri on Google's Gemini after two-year delay

New Capabilities

At WWDC 2026, Apple replaced its own struggling AI with a custom Google model and shipped the assistant it first promised in 2024

June 8th, 2026: Rebuilt Siri unveiled at WWDC 2026

Overview

Apple promised a smarter Siri in June 2024. It could not build one. On June 8, 2026, the company finally shipped the assistant, and the brain inside it belongs to Google.

The rebuilt Siri works like ChatGPT or Claude: type or speak a question, attach a document, get a conversational answer. It runs in part on a custom 1.2-trillion-parameter Google Gemini model that Apple licenses for about $1 billion a year. For a company that sells privacy and self-reliance, renting its core AI from a rival is a sharp reversal.

Why it matters

The voice assistant on more than a billion iPhones now thinks with Google's AI, ending Apple's bid to build that intelligence itself.

Questions about this story

1

What model is it closest to in intelligence? Pro, flash, Gemma 31?

Apple's custom Siri model is firmly in frontier Pro territory — far above Flash and roughly 40x larger than Gemma's biggest model.

Why it matters: The gap matters because Flash and Gemma trade raw intelligence for speed or openness; Apple paid ~$1B/year specifically to avoid that compromise.

  • The custom model has 1.2 trillion total parameters using a mixture-of-experts (MoE) architecture — only a relevant subset fires per query, but total capacity dwarfs any Flash or Gemma variant.
  • Gemma 4's largest open model tops out at ~27–31B parameters; Gemini Flash is optimized for speed and cost, not maximum reasoning — the 1.2T custom model is in a different class from either.
  • Gemini 3.1 Pro currently leads Google's public lineup on hard benchmarks (94.3% GPQA Diamond, 80.6% SWE-bench Verified); the Apple model's scale suggests it sits at Pro level or above — possibly matching an unreleased Ultra-class variant.
  • Google has not disclosed the active parameter count per query for the custom model, so a precise 'Pro vs. Ultra' ranking is genuinely uncertain — but Flash and Gemma are ruled out by the numbers alone.
Room for disagreement
  • Google hasn't released benchmark data for the custom Apple model specifically, so some analysts argue it could be a stripped-down frontier model tuned for assistant tasks rather than a true Pro-class reasoner — meaning real-world intelligence could land closer to a high-end Flash than a full Pro.
AI-generated with web search — may be wrong. Check the linked sources.
0

What is apple running the model on? M5 chips?

The heavy Gemini model runs in Google's cloud on Nvidia GPUs — not on Apple silicon — but simpler Siri requests stay on-device using the Neural Engine in M5 (Mac) and A-series (iPhone) chips.

Why it matters: Apple's privacy pitch depends on keeping as much as possible on-device; only the queries too complex for local hardware get routed to Google's infrastructure.

  • Apple built a three-tier routing system: simple tasks (timers, music) stay fully on-device via the Neural Engine; mid-tier queries go to Apple's Private Cloud Compute servers; the heaviest reasoning routes to Google Cloud, which runs Nvidia Blackwell B200 GPUs.
  • The 1.2-trillion-parameter custom Gemini model lives in Google's cloud — far too large to run locally on any current Apple chip.
  • M5 (Mac) and A18 (iPhone 16) Neural Engines handle roughly 70% of routine queries without leaving the device, keeping latency low and data local.
  • Apple anonymizes and tokenizes queries at each routing step so neither Apple nor Google can tie requests to individual users.
Room for disagreement
  • Some outlets frame this as 'Apple outsourcing AI to Google,' implying on-device processing is marginal; Apple and sympathetic analysts argue the routing architecture means most queries never reach Google — the disagreement is really about what percentage of real-world usage hits the cloud tier.
AI-generated with web search — may be wrong. Check the linked sources.

Key Indicators

$1B/yr
Paid to Google
Estimated annual cost of the multi-year Gemini licensing deal.
1.2T
Model parameters
Size of the custom Gemini model built for Siri, about eight times Apple's prior cloud model.
~2 years
Delay since first promise
Time between the 2024 announcement and the working relaunch.
6
Operating systems updated
iOS, iPadOS, macOS, watchOS, tvOS and visionOS all moved to version 27.

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People Involved

Organizations Involved

Timeline

June 2024 June 2026

5 events Latest: June 8th, 2026 · 1 month ago
Tap a bar to jump to that date
  1. Rebuilt Siri unveiled at WWDC 2026

    Latest Launch

    Apple shows a chatbot-style Siri powered by Gemini, plus iOS 27 and matching updates across its other operating systems. It is Tim Cook's final WWDC keynote as CEO.

  2. Apple signs Gemini deal with Google

    Deal

    Apple agrees to license a custom 1.2-trillion-parameter Gemini model for roughly $1 billion a year, choosing Google over OpenAI and Anthropic.

  3. Leadership shake-up at Apple AI

    Personnel

    Apple moves Siri to Mike Rockwell after Tim Cook reportedly loses confidence in AI chief John Giannandrea.

  4. Apple delays the personalized Siri

    Setback

    Apple confirms the deeper, context-aware Siri features will slip well past their promised window.

  5. Apple promises a smarter Siri

    Announcement

    At WWDC 2024, Apple unveils Apple Intelligence and a Siri that understands context across apps. Key features are not ready at launch.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

September 2012

Apple Maps launch (2012)

Apple dropped Google Maps and shipped its own mapping app with iOS 6. The data was wrong in ways users noticed immediately: misplaced towns, melted-looking bridges, bad directions. CEO Tim Cook issued a rare public apology.

Then

The head of iOS software, Scott Forstall, left Apple within months. Apple briefly recommended rival map apps.

Now

Apple spent years and large sums rebuilding Maps until it became reliable, proving it could recover from a botched in-house service.

Why this matters now

Siri is the second time Apple tried to replace outside technology with its own and stumbled in public. The difference: this time Apple bought the fix from Google instead of grinding it out alone.

May 1998 to 2001

Microsoft's antitrust case over bundling (1998-2001)

The US Department of Justice sued Microsoft for using its Windows monopoly to favor its own browser. A judge first ordered the company split in two before an appeals court reversed the breakup.

Then

Microsoft faced years of legal supervision and settled with the government.

Now

The case set the modern template for how courts judge dominant tech firms that leverage one product to control another.

Why this matters now

Antitrust lawyers point to this case, not the App Store fights, as the closest parallel for two giants paying each other to share the AI market.

Sources

(8)