Tim Cook

Rule Changes

Leading Apple as it defends App Store control while reworking U.S. rules under court pressure

On December 11, 2025, the Ninth Circuit mostly backed the trial judge's contempt finding that Apple played games with the anti-steering injunction. But the court clipped parts of the punishment — the same pattern this case keeps producing: Apple complies in a way that protects the money, and Epic comes back yelling "that's not compliance."

Updated Yesterday

Money Moves

CEO amid active succession planning and executive churn

After more than a decade of executive stability under CEO Tim Cook, Apple experienced its largest leadership shake-up since the post–Steve Jobs reorganization, spanning from March 2025 into early 2026. The company repeatedly delayed its flagship Apple Intelligence upgrade to Siri, signaling strategic and engineering problems.

Updated 6 days ago

Money Moves

Serving as CEO through August 31, 2026

Apple has had exactly three chief executives in its 50-year history. On April 20, 2026, it named its fourth: John Ternus, the 51-year-old mechanical engineer who has led Apple's hardware engineering division since 2021 and spent 25 years at the company. Tim Cook, who took over from Steve Jobs in 2011 and grew Apple from a $350 billion company to a $4 trillion one, will step down as chief executive on August 31 and become executive chairman of the board. On April 30, Ternus joined Cook on Apple's quarterly earnings call—his first public appearance in the incoming CEO role.

Updated Apr 30

New Capabilities

Overseeing Apple's broadest product strategy shift in years

For nearly two decades, the cheapest new Mac laptop cost at least $999. On March 11, 2026, Apple began selling the MacBook Neo for $599 — $499 for students — making it the most affordable Mac laptop ever produced and the first Mac powered by an iPhone chip. The 13-inch aluminum laptop runs Apple's A18 Pro processor, delivers 16 hours of battery life, and ships in four colors, directly targeting the budget segment Apple's co-founder Steve Jobs once dismissed as 'just cheap laptops.'

Updated Mar 11

New Capabilities

Leading Apple's silicon and services strategy; announced record Q1 2026 results

Apple launched its Creator Studio subscription on January 28, 2026, for $12.99 monthly—about one-sixth Adobe Creative Cloud's price—bundling Final Cut Pro, Logic Pro, and Pixelmator Pro. High-end M5 Pro and M5 Max MacBook Pro models, long anticipated after base M5 debut in October 2025, finally arrived March 3 with up to 4x artificial intelligence performance over prior generation, Wi-Fi 7, and modular CPU/GPU architecture promising 25-30% gains over M4. The launch alongside refreshed MacBook Air M5 and Studio Displays fulfilled leaks from iOS betas and reseller stock signals in early February.

Updated Mar 3

New Capabilities

Leading Apple since August 2011

Apple kicked off its 2026 hardware push on March 2 with press releases announcing the iPhone 17e and 12th-generation iPad, extending artificial intelligence capabilities to more affordable devices ahead of the March 4 multi-city events in New York, Shanghai, and London. The iPhone 17e ($599) features the A19 chip, MagSafe wireless charging, and Apple's in-house C1X modem, while the base iPad ($349) upgrades to the A19 chip with 8GB RAM—the first in its line to support Apple Intelligence on-device AI features.

Updated Feb 16