Tim Cook

Money Moves

Stepped down as CEO on September 1, 2026

Apple sold $114.5 billion of hardware and services in the quarter ended September 26, up 12% from a year earlier, and earned $2.10 a share. Both beat analyst estimates, and iPhone revenue rose 17% to $57.6 billion.

Updated 4 days ago

New Capabilities

Leading Apple during the Audio Intelligence beta rollout

Apple Watch wearers can now double-press the Digital Crown to see a text transcript of the last 15 seconds of conversation. The same beta adds Siri Recap, which turns a conversation into a short summary with bullet points.

Updated 4 days ago

New Capabilities

Stepped down as CEO on September 1, 2026; John Ternus succeeded him

Apple promised a smarter Siri in June 2024 and shipped it, in beta, on September 15, 2026. The assistant runs on Apple Foundation Models that Apple built with Google's Gemini, under a licensing deal the two companies reached in January 2026.

Updated Oct 23

New Capabilities

As of August 2026: Leading Apple's push to launch AI features in its largest overseas market

For nearly two years, Apple could not turn on its AI features in China. Chinese law bars foreign firms from running their own generative AI models, so Apple had to lean on local partners. Now it has trained its own model, and Beijing has signed off.

Updated Aug 14

Built World

As of June 2026: Has not publicly confirmed the partnership

For almost two decades, the most advanced chips inside iPhones and Macs have been etched in Taiwan. On June 18, 2026, President Trump said Apple has agreed to design and build some of those chips with Intel, on U.S. soil.

Updated Jun 18

Money Moves

As of May 2026: Serving as CEO through August 31, 2026

Apple has had exactly three chief executives in its 50-year history. On April 20, 2026, it named its fourth: John Ternus, the 51-year-old mechanical engineer who has led Apple's hardware engineering division since 2021 and spent 25 years at the company.

Updated May 31

New Capabilities

As of May 2026: Overseeing Apple's broadest product strategy shift in years

For nearly two decades, the cheapest new Mac laptop cost at least $999. On March 11, 2026, Apple began selling the MacBook Neo for $599 (or $499 for students), the most affordable Mac laptop ever and the first Mac powered by an iPhone chip.

Updated May 30

New Capabilities

As of May 2026: Leading Apple since August 2011

Apple kicked off its 2026 hardware push on March 2, announcing the iPhone 17e and 12th-generation iPad. Both devices bring AI features to lower-priced products ahead of the March 4 multi-city events in New York, Shanghai, and London.

Updated May 29

New Capabilities

As of May 2026: Leading Apple's silicon and services strategy; announced record Q1 2026 results

Apple launched Creator Studio on January 28, 2026, for $12.99 monthly (about one-sixth Adobe Creative Cloud's price), bundling Final Cut Pro, Logic Pro, and Pixelmator Pro. The M5 Pro and M5 Max MacBook Pro arrived March 3, long anticipated after the base M5's October 2025 debut.

Updated May 23

Money Moves

As of May 2026: Apple shifts satellite partner from Globalstar to Amazon

A SpaceX Falcon 9 lifted off from Cape Canaveral on Sunday morning carrying replacement satellites Globalstar needs to keep its mobile network alive. The same launch ticks off one of the conditions Amazon set before paying about $10.7 billion to buy the company.

Updated May 17

Rule Changes

As of May 2026: Became executive chairman on September 1, 2026, after stepping down as CEO; Apple continues to defend its App Store rules.

On December 11, 2025, the Ninth Circuit mostly backed the trial judge's contempt finding that Apple played games with the anti-steering injunction. But the court clipped parts of the punishment — the same pattern this case keeps producing: Apple complies in a way that protects the money, and Epic comes back yelling "that's not compliance."

Updated May 15

Money Moves

As of May 2026: CEO amid active succession planning and executive churn

After more than a decade of executive stability under CEO Tim Cook, Apple experienced its largest leadership shake-up since the post–Steve Jobs reorganization, spanning from March 2025 into early 2026. The company repeatedly delayed its flagship Apple Intelligence upgrade to Siri, signaling strategic and engineering problems.

Updated May 10