Tata acquires Jaguar Land Rover (2008)
Tata Motors bought Jaguar Land Rover from Ford for $2.3 billion at the height of the financial crisis, when JLR was losing money and Ford was desperately shedding assets. Many analysts called the price reckless.
JLR initially struggled through the 2008 crash, but a rapid recovery in China and new model launches — Range Rover Evoque, the 2013+ Discovery — turned it into Tata's profit engine.
JLR made Tata a global luxury-vehicle player and funded much of the parent's turnaround. It stands as Tata's most successful cross-border acquisition and the template for this Iveco bid.
This is Tata's first comparable cross-border industrial takeover since JLR. A successful Iveco purchase would extend Tata's reach the other direction — commercial vehicles in Europe — possibly becoming a second pillar as large as JLR.
