De Beers stockpiles during the Great Depression (1930s)
With diamond demand collapsed, De Beers chairman Ernest Oppenheimer halted sales and stockpiled rough stones rather than cut prices. The company controlled about 90% of world supply, so it could set the terms.
Diamond prices held through the Depression, and the stockpile sold profitably after World War II.
The episode cemented De Beers as the global price-setter for rough diamonds for five decades.
De Beers today controls roughly a third of supply, and lab-grown producers are outside any cartel. The lever that protected prices in the 1930s no longer exists.
