Franklin Barbecue (2009–2011)
Aaron Franklin started smoking meat from a small trailer in Austin, building a following on craft technique before opening a bricks-and-mortar restaurant. It became one of the most famous barbecue spots in the country.
Long lines and national acclaim within a few years.
Set a template for reputation-driven craft barbecue launches.
Shows how strong regional barbecue reputation can carry a new venue, the same bet John Vale is making on the River Walk.
