Unite the Right rally, Charlottesville (2017)
White nationalists gathered in Charlottesville, Virginia, for the Unite the Right rally. A counter-protester, Heather Heyer, was killed when a man drove his car into a crowd. In the aftermath, internet users crowdsourced the identities of marchers, using the phrase 'make him famous' to expose them.
Several rally participants lost jobs or were publicly identified; one man was later convicted of murdering Heyer.
The 'make him famous' identification tactic became a template for online doxxing campaigns.
Beesley's 'MAKE HIM FAMOUS' post and the doxxing of Larsen mirror the same tactic of using viral exposure to punish political speech.
