The Halal Guys (1990-2014)
Three Egyptian immigrants started a hot dog cart in Midtown Manhattan. Their chicken and rice platters became a late-night staple, and the cart grew into a fleet.
The cart's popularity led to licensed food carts and eventually a restaurant chain.
The Halal Guys now has dozens of locations worldwide.
Shows a mobile food business using a low-cost cart to build demand before committing to fixed real estate.
