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Magnolia Bakery opens first Salt Lake City location

Magnolia Bakery opens first Salt Lake City location

Money Moves Salt Lake City, UT local

Second Utah Magnolia, and the first inside Salt Lake City, was scheduled to open Oct. 29 at Foothill Village; no source reviewed confirms it did as of Nov. 7.

November 3rd, 2026: Magnolia opens first Staten Island location

Overview

Updated 7 days ago

Magnolia Bakery's second Utah store at Foothill Village in Salt Lake City was scheduled to open Thursday, Oct. 29, at 10 a.m. after a ribbon-cutting. As of Nov. 7, no source reviewed confirms the store opened.

The first Utah shop opened June 1 in Holladay as the company's first U.S. franchise, and executives told Axios in June that four more Salt Lake Valley stores are planned over three years. Utah would become the first state outside New York with more than one Magnolia if the Foothill store is open. The chain's first Staten Island store opened to the public Nov. 3 in New Dorp, its 12th New York location.

Why it matters

A New York brand is betting two Utah stores can work where local bakeries already have loyal followings.

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Key Indicators

2nd
Magnolia Bakery location in Utah
Holladay opened June 1. Foothill Village was scheduled for Oct. 29; opening unconfirmed as of Nov. 7.
Oct. 29
Scheduled opening date for the Foothill Village store
Scheduled for 10 a.m. after a ribbon-cutting at 1400 Foothill Drive, Suite 104. No source reviewed confirms it opened; no new date announced.

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People Involved

SA
Steve Abrams
Role not confirmed in sources reviewed
No role established in the sources for this story
NL
Nathan Louer
Chief executive of Magnolia Bakery
Leading the company's U.S. franchise rollout
 Kirk Schneider
Kirk Schneider
Magnolia Bakery franchisee in Utah
Runs the Holladay store. His second shop at Foothill Village was scheduled to open Oct. 29; no source reviewed confirms it opened as of Nov. 7.

Organizations Involved

Magnolia Bakery
Magnolia Bakery
Bakery chain
Opened its first U.S. franchise in Holladay on June 1, 2026. Its second Utah store was scheduled to open Oct. 29 at Foothill Village; no source reviewed confirms it opened as of Nov. 7. Its first Staten Island store opened to the public Nov. 3 in New Dorp.

New York bakery chain known for buttercream cupcakes and banana pudding, founded in Greenwich Village in 1996 and now expanding through U.S. franchises.

Timeline

1996 November 2026

6 events Latest: November 3rd, 2026 · 1 week ago
Tap a bar to jump to that date

  1. Magnolia opens first Staten Island location

    Latest Expansion

    The New Dorp shop opened to the public, becoming the chain's 12th New York location and its first franchise in New York state.

  2. Foothill Village opening moved to Oct. 29

    Expansion

    The Salt Lake Tribune updated its Oct. 23 story on Oct. 28 to say the store would open Thursday, Oct. 29, at 10 a.m. after a ribbon-cutting.

  3. First Utah Magnolia opens in Holladay

    Expansion

    The Holladay Hills shop opens as Magnolia's first U.S. franchise location, with a line out the door, Axios reported.

  4. Magnolia starts selling U.S. franchises

    Business

    The company opened franchising nationwide, with Salt Lake City named as the first market.

  5. Sex and the City puts the bakery on the map

    Cultural

    A scene shows two characters eating cupcakes outside the shop, drawing tourists.

  6. Magnolia Bakery opens in Greenwich Village

    Founding

    The retro-style bakery opens on Bleecker Street in New York City.

Scenarios

1

Magnolia Bakery opens in Salt Lake City

Likely Resolves by Nov 30, 2026

Discussed by: Salt Lake Tribune reporting

The Foothill Village store was scheduled to open Oct. 29 and begins serving its signature cupcakes and banana pudding. The Salt Lake Tribune has said the opening is next week, so this resolves quickly once the shop is actually taking customers.

2

Salt Lake City debut anchors Utah expansion

Possible Resolves by Nov 1, 2027

Discussed by: Trade press covering restaurant expansion, such as Nation's Restaurant News

Strong early sales in Salt Lake City prompt Magnolia to treat Utah as a regional hub and announce additional locations in the state. This would signal that the brand sees the intermountain West as viable beyond a single flagship storefront.

3

Local competition pressures Magnolia to close

Unlikely Resolves by May 1, 2028

Discussed by: Local food critics and guides like Female Foodie's Salt Lake City bakery rankings

The novelty of a national brand fades as customers return to established local bakeries with strong followings, leaving Magnolia with thin foot traffic. A closure report would mark a failed transplant into a market with deep local loyalties.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

2000

Sex and the City turns Magnolia into a landmark (2000)

In a 2000 episode of Sex and the City, Carrie and Miranda sit on a bench outside Magnolia Bakery eating cupcakes. The show's national audience turned the small Bleecker Street shop into a pilgrimage site.

Then

Lines formed outside the Greenwich Village shop on weekends as fans posed with cupcakes on the bench.

Now

The scene gave a neighborhood bakery international name recognition it still carries today.

Why this matters now

It explains the 'cult favorite' label Magnolia brings into Salt Lake City and the brand power behind the opening.

2004-2015

Shake Shack goes from NYC cart to national chain (2004-2015)

Restaurateur Danny Meyer started Shake Shack as a hot dog cart in Madison Square Park in 2004. It grew into a national burger chain with locations across the country.

Then

Shake Shack proved a NYC-origin food brand could scale beyond its home market.

Now

It helped normalize NYC food brands opening in new regions, including the West.

Why this matters now

Magnolia follows a similar NYC-to-nation playbook as it enters Salt Lake City, betting its name travels as well as Shake Shack's did.

Sources

(10)
+4
The Salt Lake Tribune Female Foodie Axios Salt Lake City Utah Public Radio KSL.com Bake Magazine Cupcakologist Cleveland Magazine SILive Hoodline