Facebook's Libra project (2019)
Facebook announced Libra, a stablecoin backed by a basket of currencies and run by a Geneva-based association of corporate members. Regulators in the U.S. and Europe objected to a private company issuing a global currency, and several founding members withdrew.
The project was renamed Diem and scaled back, then sold its assets to Silvergate Bank in January 2022.
The backlash helped push stablecoin rules onto the legislative agenda, eventually contributing to frameworks like the GENIUS Act.
Libra showed that a large corporate backer alone does not clear regulatory resistance. Faro's bank consortium is designed to answer that objection by operating inside existing rules.
