Cisco's acquisition-led product buildout (1993–2012)
Cisco bought dozens of companies to assemble its networking and security product lines, from Crescendo in 1993 to Linksys in 2003 and Meraki in 2012. It also made misses, like the $590 million purchase of Flip video, shut down two years later.
The strategy made Cisco the dominant networking vendor.
The mixed record showed that acquisition-led growth works only with disciplined integration.
Palo Alto is running the same playbook, buying AI and security startups to assemble an agentic platform. Console's integration into Cortex will test whether this round sticks.
