Nielsen taken private (2022)
A private equity group led by Elliott's Evergreen Coast Capital and Brookfield bought Nielsen for about $16 billion at $28 a share. Nielsen had faced pressure over the accuracy of its pandemic-era TV ratings. The deal pulled the measurement giant off public markets.
Nielsen shares stopped trading on the New York Stock Exchange in October 2022.
Private ownership gave Nielsen room to rebuild its measurement model away from quarterly earnings pressure.
The same private owners are now funding Nielsen's push to buy DoubleVerify and expand into digital verification.
