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Maurer's Urban Market licensing record appears ahead of scheduled grand opening

Maurer's Urban Market licensing record appears ahead of scheduled grand opening

Built World Madison, WI local

Store opens in South Madison after ribbon cutting with Mayor and owner

October 10th, 2026: Grand Opening and Ribbon Cutting

Overview

Updated Oct 11

Maurer's Urban Market opened to shoppers Saturday, October 10, after a ribbon-cutting led by Madison Mayor Satya Rhodes-Conway and owner Kristie Maurer. The full-service grocery occupies the ground floor of the Park Cedar Apartments at 801 Cedar Street.

The store offers fresh produce, meat and seafood, prepared meals, and an AI-powered salad bar. It accepts Healthy Benefits Cards and provides home delivery, giving South Madison residents a walkable grocery option after a decade of limited access.

Why it matters

South Madison residents gained a walkable full-service grocery after a decade of limited options.

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People Involved

Kristie Maurer
Kristie Maurer
Owner of Maurer's Urban Market
Opened store on October 10, 2026.
SR
Satya Rhodes-Conway
Mayor of Madison
Attended ribbon cutting on October 10, 2026.
TE
Tag Evers
District 13 Alder, City of Madison
Pushed for a grocery store in South Madison for nearly a decade

Organizations Involved

Public Health Madison & Dane County
Public Health Madison & Dane County
Health department
Issued retail food license record

Local health authority responsible for retail food establishment licensing and inspections.
City of Madison
City of Madison
Municipal Government
Owner of commercial space and project partner

The city owns the commercial space at 801 Cedar Street and supported the development of Maurer's Urban Market.

Timeline

September 2021 October 2026

5 events Latest: October 10th, 2026 · 1 month ago
Tap a bar to jump to that date

  1. Grand Opening and Ribbon Cutting

    Latest Opening

    Maurer's Urban Market opens to shoppers after a ribbon-cutting ceremony led by Mayor Satya Rhodes-Conway and owner Kristie Maurer.

  2. Retail food license record appears on city list

    Licensing

    Public Health Madison & Dane County lists Maurer's Urban Market's retail food establishment license record on its website.

  3. Maurer's Urban Market holds soft opening

    Opening

    The store opened to neighbors ahead of Saturday's grand opening, ending years of uncertainty about a grocery at 801 Cedar Street.

  4. Maurer's Market signs 15-year lease

    Deal

    Kristie Maurer signs a 15-year lease for a 24,000-square-foot grocery space in the Park Cedar Apartments.

  5. Previous grocer abandons Park Cedar Apartments plans

    Setback

    The prior grocer slated for the space announced it could not continue with plans, leaving the site empty.

Scenarios

1

Maurer's Urban Market opens October 10 as scheduled

Deadline passed (Oct 11, 2026)

Discussed by: Isthmus event listing, local media

The store holds its ribbon cutting at 9 a.m. Saturday and opens to shoppers. The license record is in place, and no major issues have been reported. If all goes well, it opens as announced.

2

Opening delayed due to licensing or operational issues

Deadline passed (Oct 20, 2026)

Discussed by: Speculation from previous failed grocer attempt

The prior grocer backed out in 2021, and the license record does not guarantee every approval. If the store fails a final inspection or encounters staff or supply problems, the opening could be postponed.

Historical Context

One moment from history that rhymes with this story — and how it unfolded.

September 2021

Previous grocer abandons Park Cedar Apartments (2021)

The prior grocer that had planned to occupy the Park Cedar Apartments retail space announced it could not continue with its plans. The space remained empty for years.

Then

The initial plan failed, leaving residents without the promised grocery store.

Now

The site stood vacant until Maurer's Market signed a lease in 2024, highlighting the challenge of attracting a grocer to this location.

Why this matters now

This history shows that the location has had difficulty keeping a grocery tenant, making Maurer's opening less certain despite the current license record.

Sources

(11)
+5
Public Health Madison & Dane County Isthmus Caribou Coffee Channel 3000 WKOW Reinvestment Fund City of Madison, District 13 WMTV Progressive Grocer Wisconsin State Journal Isthmus