Polaroid's bankruptcies (2001, 2008)
Polaroid, inventor of instant photography, filed for bankruptcy in 2001 as digital cameras eroded film sales. It emerged, then filed again in 2008 after a private-equity buyout loaded it with debt.
Polaroid's assets were sold piecemeal; the brand lived on through licensing deals.
The Polaroid name outlived the original company, showing that consumer camera brands hold value beyond their products.
In the Starman deal, GoPro's brand and patents are the assets that matter, not its camera hardware—the same dynamic that kept Polaroid's name circulating.
