Zepbound beats Wegovy in head-to-head trials (2023–2024)
Lilly's tirzepatide, sold as Zepbound for obesity, beat Novo's semaglutide-based Wegovy in a head-to-head trial, cementing dual GIP/GLP-1 agonism as more effective than GLP-1 alone. The FDA approved Zepbound for weight management in November 2023.
Zepbound became a top-selling obesity drug and positioned Lilly as the category's leader.
The rivalry pushed both companies toward combination therapies, with Lilly testing amylin and Novo developing CagriSema.
EloraTZP extends the same escalation, adding an amylin pathway to a GIP/GLP-1 base to push weight loss beyond what tirzepatide alone achieves.
