Starbucks Evenings (2010-2016)
Starbucks began serving beer and wine in select US stores, starting in Seattle in 2010 and expanding to hundreds of locations in the evenings.
The program grew to several hundred stores but stayed a small share of the chain's sales.
Starbucks wound down Evenings as it shifted to higher-end Reserve bars with alcohol service.
Shows a major US chain testing alcohol in food service—a pattern Taco Bell is repeating with Cantinas, deployed more aggressively.
