British Gas privatization (1986)
The Thatcher government sold British Gas through a mass share offering advertised with 'If you see Sid, tell him' billboards. The campaign drew 4.6 million subscribers, Britain's largest-ever share offer at the time. Shares were priced low and soared on trading, generating a political backlash over underpricing.
Huge retail participation; shares surged, prompting criticism that the government had sold the asset too cheaply.
Became the model for mass share ownership campaigns, and a cautionary tale about pricing public offerings.
Dangote's team calls the refinery offer a 'people's IPO' aimed at Nigerian retail investors, echoing the mass-participation strategy, and carries the same pricing risk.
