Chipotle Mexican Grill (1993)
Steve Ells opened the first Chipotle in a former ice cream shop in Denver, Colorado, as a single burrito store. The build-your-own Mexican format drew enough customers to support a second location, then more.
The Denver shop grew into a small regional chain over the following years.
Chipotle expanded to thousands of locations, proving a single build-your-own Mexican outlet could scale into a national brand.
Holy Peno's build-your-own halal Mexican model and step toward a second location mirror the early growth path of fast-casual Mexican chains.
