Cologuard wins FDA approval (2014)
Exact Sciences won FDA approval for Cologuard, a stool DNA test for colorectal cancer. On the same day, Medicare agreed to cover it. The test let people screen at home instead of getting a colonoscopy.
Cologuard reached the market fast with insurance behind it and grew into a widely ordered screening option.
It proved a molecular screening test could win approval, coverage, and mass adoption, becoming the model rivals now chase.
Freenome's colorectal and lung tests aim for the same path: approval, then coverage, then scale. Cologuard shows it can work.
