FedEx launches overnight air delivery (1973)
Fred Smith started Federal Express with 14 small jets flying packages through a single Memphis hub overnight. The first night moved 186 packages. Critics doubted anyone would pay a premium for next-day delivery.
The company burned through cash and nearly folded in its first two years.
Overnight delivery became a standard business tool, and the hub-and-spoke model reshaped global logistics.
Like Prime Air, it tried to build a new delivery category that skeptics doubted. It shows such bets can take years to pay off, or fail early.
