Cisco's acquisition-led growth (1993-2000)
During the early internet boom, Cisco bought dozens of small networking startups instead of building every product itself. It used acquisitions to assemble a full stack of routers, switches and software as demand exploded.
Cisco filled product gaps quickly and became the dominant supplier of internet plumbing.
Buy-to-build became a standard playbook for infrastructure firms in fast-growing markets, though some deals were later written down.
Nebius is using the same strategy in AI infrastructure: acquire specialized capability to move faster than rivals can develop it.
