Adobe buys Marketo (2018)
Adobe acquired marketing-automation company Marketo for $4.75 billion, its largest deal at the time, folding it into the Experience Cloud marketing suite.
Marketo became the core of Adobe's campaign-automation products.
Marketo's independent identity faded as Adobe consolidated brands under Experience Cloud.
Analysts cite Marketo as the template for how Rilo's technology may be absorbed: integrated deeply, with its standalone brand disappearing within about 18 months.
