Ramon Laguarta

Stories

Big food blinks on prices

As of May 2026: Leading company restructuring amid activist pressure

For six years, major food companies raised prices relentlessly—snack prices climbed 38% between 2020 and mid-2024. Now they're cutting: PepsiCo announced cuts up to 15% on Lay's, Doritos, Cheetos, Tostitos this week, ahead of the Super Bowl, while General Mills has discounted roughly two-thirds of its North American products.

Updated May 26

Notable Quotes

"For some consumers, low- and middle-income consumers, the biggest friction they have today in our category is affordability." — February 2026 earnings call

from Big food blinks on prices · Updated May 26

"Our snack prices had become a little more expensive than we would like it to be." — February 2026

from Big food blinks on prices · Updated May 26